Let me guess what your schedule looks like:
Monday: Crown preps, a couple of fillings, maybe an endo if you're lucky.
Tuesday: More crowns. An extraction. Hygiene checks.
Wednesday: Same thing.
You're busy. You're working hard. Your schedule is packed.
But at the end of the month, you look at your production numbers and think:
"That's it?!? I worked my tail off..."
Meanwhile, there's a dentist three miles from your office who just did a veneer case before lunch and made $20,000.
In two hours.
While you were doing three crown preps for $3,500 total.
Here's the truth nobody wants to say out loud:
The highest-paid dentists aren't working harder than you.
They're just doing different procedures.
And the biggest gap, the one that separates $400K producers from $1M+ producers, is cosmetic dentistry.
But here's why you haven't made the jump yet:
You don't have cosmetic training. (And those courses cost $30K-$50K.)
You're not known as "the cosmetic dentist." (So patients don't ask you about veneers.)
Traditional porcelain veneers are expensive, time-consuming, and require irreversible prep. (One mistake and you're screwed.)
To offer porcelain veneers, you'd need to hire a designer, buy equipment, and figure out a lab workflow. (Who has time for that?)
So you stay in your lane.
Crown preps. Fillings. Endo.
Safe. Predictable. Profitable enough.
But every month, you're leaving money on the table.
A lot of money.
Because here's what most dentists don't realize:
There's an enormous market of patients who WANT veneers but will never pay for porcelain.
College students and recent grads who are on tight budgets. Middle-class professionals. Guys in their 40s and 50s. Senior citizens with worn teeth.
They'd love a new smile. They just can't justify the cost or the invasiveness of traditional veneers.
These patients are sitting in your hygiene chairs RIGHT NOW.
They're just waiting for someone to offer them something that makes sense.
And when you do?
You're the only dentist in town who can help them.